What kinds of topics should you talk about in your next podcast episodes? It’s a big question, and there’s a lot more to it than just making things up as you go. So in this episode, I’ll share why certain episode topics are stronger than others, and I’ll talk about the difference between evergreen, seasonal, […]
What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model. Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks)
Which side of the microphone is right for you? There are unique benefits to being a podcast host compared to being a podcast guest, and today, join host Melissa Guller and guest experts Mai-Kee Tsang (https://maikeetsang.com/) and Sarah Penner (Podcast Collab Club) (https://witandwire.com/podcastcollab) to learn how podcasts and aligned partnerships can amplify your business. We'll
Do you use email marketing for your podcast? If not, today’s guest Kate Doster and I are here to explain why email marketing is still one of the top ways to build your audience, and why it’s just as important to encourage people to subscribe to you via email rather than only subscribing in Apple
Although Laurence Bradford started her business (Learn to Code with Me) as a how-to blog, she knew that the “how to code” approach wouldn’t work as well for her podcast. In this episode, you’ll learn… • Should your podcast have seasons? (What are the pros and cons to the approach?) • How can you find
It's been a great first season! In this bonus Season 1 wrap-up, I'll share why I'm using seasons, what surprised me about Season 1, and what I might do differently for Season 2. 🎧 To check out all episodes from season 1, visit witandwire.com/podcast (https://witandwire.com/podcast) . ⭐ Leave us a review: It takes 2 seconds
How do podcast listeners become buyers without everything feeling "salesy?" Today’s guest Racheal Cook is a master of long-term, predictable business growth, and she’s here to share her favorite value-driven sales strategies specifically for podcasters. Racheal Cook is an award-winning business strategist and host of the Promote Yourself to CEO podcast. Over the last 10
2020 was a record-setting year for podcasting, but 2021 is poised to be even bigger, as annual ad spend will pass $1B while Spotify, Apple, and now Amazon compete for listeners' attention on a whole new scale. In this episode, I’ll cover the top 10 podcasting trends to watch in 2021, including everything from platforms to
Seven years ago, Andy & John started The Purple Rock Survivor Podcast after meeting each other in an online forum. It is – in their words, not mine – “The smartest, funniest, most humble, and best Survivor podcast on the internet.” As a massive Survivor nerd myself, I tend to agree, and I consider their
Kelsey Chapman is ready to take you from dream to done. She plays the role of personal cheerleader to an engaged audience of 100,000k followers, hosts The Radiant Podcast, and empowers and equips women through her Radiant Podcast, Dream To Done online mentorship program, and coming soon, her book “What They Taught Me: Recognizing The