What's the best way to market and sell your online course or membership? That's the core question we're out to answer in today's episode by comparing two fundamentally different strategies: the live launch model vs. the evergreen model.
Whether you’re a current or aspiring membership or course creator, special guests Mike & Callie (Membership Geeks) are here to help us answer these key questions:
• When is the right time to use a live launch model vs. the evergreen model?
• If your product is always open for purchase, how can you convert prospects to buyers when there’s no immediate deadline or discount?
• How can you create a high-converting funnel and scale your revenue over time, even if you’re just getting started?
Episode References:
• Membership Academy (https://witandwire.com/membershipacademy) , Mike and Callie’s signature membership
• Course Creator Mastermind (https://witandwire.com/course-creator-mastermind) , Melissa’s signature program
• Episode Transcript (https://witandwire.com/44)
✨ To learn about Wit & Wire's online programs for creators and online business owners, visit witandwire.com/courses (https://witandwire.com/courses) .
✨ Stay in touch with Melissa @witandwire on TikTok (https://tiktok.com/@witandwire) , Instagram (https://instagram.com/witandwire) , and YouTube (https://witandwire.com/youtube)