Create a Compelling Narrative Around Your Course Start With Your Personal Journey Every great course starts with a story. When I created my first online course, I shared my personal journey—my struggles, my triumphs, and everything in between. People connect with stories, and when they see how you’ve overcome hurdles, they trust your content more. […]
Identifying Your Target Audience Understanding Buyer Personas When I first dipped my toes into the world of online course marketing, figuring out who my ideal audience was like solving a puzzle. Buyer personas are the key! Creating detailed profiles of your potential students allows you to tailor your message directly to them. Start by asking
Define Your Target Audience Understanding Who They Are Before you can sell anything, you need to know who you’re selling to. I usually take some time to really dig into the demographics of my potential customers. Are they young professionals, stay-at-home parents, or maybe retirees looking for something exciting? Knowing their age, gender, and location