Control Over Branding and Marketing Ownership of Content One major reason I decided to move from Udemy to Thinkific was the control over my content. When I was on Udemy, I felt like the platform dictated too many decisions. Although it was convenient, I wasn’t able to showcase my brand the way I wanted. Thinkific […]
Understanding Your Target Audience Identifying Customer Needs When I first got into the membership game, understanding my target audience was a game-changer. I started by digging deep into who my ideal members were. This means not just demographics, but really identifying their pain points and what they’re looking for in a membership. I created profiles
Understanding the Power of Testimonials Why Testimonials Matter When I first started selling my online courses, I quickly realized that testimonials were a game-changer. People are more likely to trust the opinions of their peers over marketing claims. If someone else shares how my course changed their life, that’s worth its weight in gold! Testimonials