Understanding the Subscription Model What is a Subscription Model? So, let’s dive right in. A subscription model is basically a business strategy where customers pay a recurring fee to gain access to a product or service. Think Netflix or Spotify but for your digital content. It’s about turning your one-off buyers into loyal fans who […]
1. Understand Your Target Audience Get to Know Their Pain Points To effectively sell high-ticket memberships, I realized that understanding my audience is paramount. It’s not just about knowing who they are, but diving deep into their challenges and frustrations. This is where I spent a lot of time interviewing potential members, sending out surveys,
Choosing the Right Platform for Membership Sales Understanding Your Audience When I first dove into the world of selling memberships, my biggest learning curve was understanding my audience. The way you approach this task is crucial across both Squarespace and WordPress. You want to know what they’re looking for – the type of content that
Understanding the ConvertKit Subscription Model What is a Membership? So, let’s chat about what a membership really is. In my experiences, a membership isn’t just about access; it’s about building a community around a shared interest. These platforms enable creators like you and me to offer exclusive content, resources, and a sense of belonging to
Choosing the Right Topic Identify Your Audience One of the first steps I take when planning my webinars is figuring out exactly who I want to reach. Knowing your audience is crucial—it helps you tailor your content to their interests and needs. Consider doing surveys or joining relevant online communities to get insights. You want
Understanding the Power of Testimonials Why Testimonials Matter When I first started selling my online courses, I quickly realized that testimonials were a game-changer. People are more likely to trust the opinions of their peers over marketing claims. If someone else shares how my course changed their life, that’s worth its weight in gold! Testimonials
Identify Your Niche Understanding Your Strengths When I first started my coaching business, I had to sit down and really think about my strengths. What area am I passionate about? What do clients usually compliment me on? I recommend having a good ol’ brainstorming session. Write down your skills, interests, and expertise. It’s about finding