Understanding Your Audience Identifying Pain Points When I first started selling online courses, one of the biggest lessons I learned was the importance of truly understanding my audience. If you want your landing page to resonate, you need to dive deep into what your potential students are struggling with. This not only helps in tailoring […]
Create a Compelling Narrative Around Your Course Start With Your Personal Journey Every great course starts with a story. When I created my first online course, I shared my personal journey—my struggles, my triumphs, and everything in between. People connect with stories, and when they see how you’ve overcome hurdles, they trust your content more.
Identify Your Target Audience Understanding Who They Are Let’s face it: if you want to sell anything, you’ve got to know who you’re selling to. When I started selling online courses, I realized that the clearer I was about my target audience, the more effective my marketing became. I spent time diving into demographics, interests,
Identifying Your Target Audience Understanding Buyer Personas When I first dipped my toes into the world of online course marketing, figuring out who my ideal audience was like solving a puzzle. Buyer personas are the key! Creating detailed profiles of your potential students allows you to tailor your message directly to them. Start by asking