Create a Compelling Narrative Around Your Course Start With Your Personal Journey Every great course starts with a story. When I created my first online course, I shared my personal journey—my struggles, my triumphs, and everything in between. People connect with stories, and when they see how you’ve overcome hurdles, they trust your content more. […]
Identify Your Target Audience Understanding Who They Are Let’s face it: if you want to sell anything, you’ve got to know who you’re selling to. When I started selling online courses, I realized that the clearer I was about my target audience, the more effective my marketing became. I spent time diving into demographics, interests,
Identifying Your Target Audience Understanding Buyer Personas When I first dipped my toes into the world of online course marketing, figuring out who my ideal audience was like solving a puzzle. Buyer personas are the key! Creating detailed profiles of your potential students allows you to tailor your message directly to them. Start by asking