Platform Features and Usability Interface and User Experience When diving into Kajabi and Thinkific, the first thing I noticed is how user-friendly each platform is, but they do have their quirks. Kajabi boasts a sleek interface that feels a bit more polished, which can be super appealing for those who want a professional-looking setup right […]
Create a Compelling Narrative Around Your Course Start With Your Personal Journey Every great course starts with a story. When I created my first online course, I shared my personal journey—my struggles, my triumphs, and everything in between. People connect with stories, and when they see how you’ve overcome hurdles, they trust your content more.
Identify Your Target Audience Understanding Who They Are Let’s face it: if you want to sell anything, you’ve got to know who you’re selling to. When I started selling online courses, I realized that the clearer I was about my target audience, the more effective my marketing became. I spent time diving into demographics, interests,
Identifying Your Target Audience Understanding Buyer Personas When I first dipped my toes into the world of online course marketing, figuring out who my ideal audience was like solving a puzzle. Buyer personas are the key! Creating detailed profiles of your potential students allows you to tailor your message directly to them. Start by asking
Define Your Target Audience Understanding Who They Are Before you can sell anything, you need to know who you’re selling to. I usually take some time to really dig into the demographics of my potential customers. Are they young professionals, stay-at-home parents, or maybe retirees looking for something exciting? Knowing their age, gender, and location
1. Understand Your Target Audience Define Who They Are One of the foundational steps I’ve learned in marketing is the importance of really honing in on who you’re selling to. Take time to research and define your target audience. Understand their demographics—age, location, interests—and what motivates their purchases. This knowledge will guide your approach to