Understand Your Membership Business Model Defining Your Niche When I first started my membership business, I realized that the key to success lies in understanding my audience. Knowing exactly who I was serving made all the difference. Ask yourself: Who are my ideal members? What specific problems do they encounter that I can solve? Narrowing […]
As someone who’s been in the marketing game for a while, I’ve seen the incredible impact of integrating the right tools into a business. One of the best combinations I’ve found is using Kajabi and ActiveCampaign. In this article, I’m going to walk you through my personal experience of integrating these two powerful platforms in
Email Marketing Capabilities Segmentation and Targeting When I first dove into email marketing, segmentation was a game changer. Both ActiveCampaign and Kajabi offer robust segmentation options. ActiveCampaign shines here with its deep-targeting capabilities, allowing you to tailor your emails to specific customer behaviors. You can segment based on actions like email opens, link clicks, or