Understand Your Audience Identify Their Needs When diving into membership marketing, the first thing I learned was the absolute necessity of understanding my audience. It’s like trying to shoot an arrow in the dark—you’ll miss the target if you don’t even know where it is! Take the time to gather data about your potential members. […]
Understand Your Members’ Needs Get to Know Your Members In my experience, understanding your members is the cornerstone of effective communication. You want to know not only who they are but also what they want from their membership. This isn’t just about demographics; it’s about diving into their interests and preferences. When I took the
Understand Your Organization’s Needs Identify Key Features Required Before diving into using DonorPerfect, I found it super helpful to first sit down and really assess what my organization needs. You know, like taking inventory of what features we actually can’t live without. For instance, tracking donations, managing memberships, and running reports are high on my